As a small business owner, a simple thank you can set you apart from your competition. Be sure to refer to the service or favor that has generated the correspondence. Keep the message as short as possible, but maintain a friendly tone. Professional language is key. It’s also an opportunity to create a personal connection as well – and hopefully a repeat customer or one that can generate referral business!
Another convenient solution are custom thank you cards and greetings. Local businesses can help you create a pre-printed greeting with a message of your choice, and allow for a quick personalized touch. Add your business logo to reinforce your brand and professionalism.
Cards can be viewed in person or online. Browse through hundreds of designs, select your text, and then add a photo or logo. See a proof of your card on your computer screen, before you pay. If you are unsure of the quality of the paper stock and ink, order a sample for a nominal fee.
The winter holidays also afford an opportunity to thank clients for their continued support. Distinguish your business from others and send a Thanksgiving card in November. This allows you to avoid the onslaught of holiday cards and make a unique, memorable impression. (And maybe even make a sale!)
Denise Scatena is the owner of BLUE RIBBON INVITATIONS, in San Diego, CA. A seasoned public relations and event professional, Denise started BLUE RIBBON INVITATIONS as a natural extension of what she loves to do -- help people promote their businesses and celebrate milestones. She was bit by the event planning bug early, in high school she planned dances. In college, she planned sorority events. One guiding principal guides her work: It doesn’t matter how great your event is or will be, it’s important to do what it takes to tell people about it and motivate them to attend.
